Direct to consumer menswear — est. 2024

Premium shirts you'll
still love in
ten years.

Hembry shirts are made with real fabrics, real construction, and a price that reflects both — not retail markup.

100%

Long-staple cotton

Middlemen

3yr

Construction warranty

"We started Hembry because we were tired of buying the same shirt three times a year. So we built one worth buying once."

James Hembry, Founder

Shirts built to be kept.

Our story ✦

We got tired of throwing shirts away.

Most shirts sold today are built to a price point, not a lifespan. They're finished in bulk, shipped through multiple middlemen, marked up four times, and designed to feel just good enough to justify the tag — until the second wash.

We built Hembry because we thought that was a bad deal. We cut the retail chain entirely. We source long-staple cotton directly. We work with a small family mill that has been sewing dress shirts for forty years. And we price every shirt so that the cost reflects the cloth and the craft — nothing else.

The result is a shirt you'll still reach for in a decade. A shirt that gets softer, not worse. One that fits your life from Monday meetings to Saturday dinners without asking you to change.

The average Hembry customer wears their shirt

4× a week.

That's what a shirt worth keeping looks like.

What we stand for

Four principles we've never broken.

Radical transparency

Every Hembry shirt comes with a breakdown of exactly what you paid for: the fabric cost, the sewing labour, the packaging, and our margin. No mystery markups. We think you deserve to know.

One fabric, done right

We don't carry twenty SKUs in synthetic blends chasing a trend. We obsess over a single family of 100% long-staple cotton twills and weaves — and we make them the best they can be.

Built to outlast

Our stitching density is double what you'll find in comparably priced shirts. Buttons are sewn with a shank so they don't flatten. Every seam is finished. We back it with a three-year construction warranty.

Fits your actual life

Not a slim-fit that needs dry cleaning. Not an oversized 'relaxed' that looks sloppy tucked. One considered cut that moves with you, reads well in a boardroom, and still looks good at a Friday dinner.

✦

The craft ✦

Nothing hidden. Everything deliberate.

Fabric

100% long-staple Egyptian cotton

Long-staple fibres produce a smoother yarn, a finer weave, and a fabric that gets better with washing — not pilled and rough. We pay more for it. You'll feel why.

Construction

22 stitches per inch, every seam

Industry standard is 12-14. We run 22 on every seam, then bar-tack stress points and attach buttons on a shank. It adds time. It also means the shirt outlasts the competition by years.

Pricing

We publish our cost breakdown

Every Hembry shirt ships with a card showing exactly what you paid for. Fabric: $38. Labour: $22. Packaging: $4. Our margin: $36. You'll never wonder if you overpaid, because you won't have.

3-year construction warranty — on every shirt, always.

If a seam fails, a button cracks, or the collar frays before three years, we fix it or replace it. No questions asked.

The people behind it ✦

Small team. Decades of experience.

Hembry is not a brand built by marketers. Every person on our small team came from the making side of clothes — which is why we're obsessive about construction in a way that most brands simply aren't.

Founder & Creative Director

James Hembry

Spent eight years in wholesale menswear watching good shirts get hollowed out by margin pressure. Built Hembry to stop that.

Head of Production

Rosa Villareal

Twenty years in garment manufacturing. Knows every seam, every mill, and every shortcut — which is exactly why she refuses to take them.

Head of Fabric Sourcing

Tom Adley

Former textile trader who switched sides. He built relationships with the mills we use before Hembry existed — and brought them with him.

✦

Buy fewer shirts.
Buy better ones.

Hembry shirts are built for people who want one great shirt — not a drawer full of ones they're indifferent to. Join the list to be first when we launch.

No spam. No pushy sales cadences. Just a note when we're ready.

3-year warranty

Full cost transparency

Free returns, 60 days